Monday, 30 January 2012

Codes & Conventions


This is my first entry to my Media Studies preliminary task. In this post I will evaluate the key codes and conventions of a school magazine.


Top Terrace Front Cover

-          Block colour in squares and rectangles
-          School logos
-          Pictures of students in uniform doing school activities
-          Clear text and font
-          School name at the top of the magazine
-          School logo
-          Date and issue
-          Introduction to school


Fusion Contents

-          Bright colours
-          Cartoony pictures
-          ‘printed on recycled paper’ 
-          Contents as title
-          Every story has a page number, intro to the story and title
-          Logo of magazine title in the corner with page number
-          Introduction ‘Welcome to Fusion’

Front Cover

The block colours within squares and rectangular shapes in the Top Terrace front cover, automatically gives the impression of a rigid school structure, where the students are set to follow the structure that the school provides, reflected in the front cover.  This gives the reader the sense that the school is a place where the students must conform to certain standards of work. In my own magazine, I would use shape in a less harsh, formal way to relax the feel of my magazine and have a more informal tone.

Another key feature of a school magazine is a school logo. This is highly important as it brings the schools persona to the attention of the reader. This confirms the school identity and makes it separate to another school. This is something I must include in my own magazine as it will allow the reader to know which school the magazine belongs to, bringing a sense of school pride.

Something which is key to all magazines is the date and issue number. This is shown on the front page of ‘Top Terrace’ magazine as it gives the reader an idea of what they might be reading about, usually something related to that month, date etc. for example, in a spring issue, the reader might expect something about Easter and how the students are learning about this. I will include this on my front page to allow the reader to feel up to speed with the issue.

Contents Page

The colour scheme within the ‘Fusion’ contents page uses a range of bright colours and incorporates these within photo shopped images. The designer creates a page that tries to relate with a young audience by creating a funky theme with the bright colouring, grabbing the reader’s attention and making the school magazine seem more interesting than it actually is. I hope to use this within my own work to create a relationship with the reader, encouraging not only teachers but also students to read it.

The next factor that I find important to a contents page is the list of all the stories which are being featured, this something that I must do, for obvious reasons, however in the ‘Fusion’ magazine, I liked how they had a couple of sentences under each story title to give a basic introduction to it. I think incorporating this into my work will give the contents page more substance than just a plain list of article titles.

My next point concerns the magazine title icon in the corner of the page. This brings the reader’s attention back to the magazine title again and again, reminding them who is giving them the stories. This seems appropriate in a school magazine as it reminds the reader of the context of the articles in a school magazine. In a magazine with a name such as ‘Fusion’, the reader is brought back to the fact that the school magazine is trying something new and trying to relate to students. I would also put this in my magazine as it keeps up the appearance your school wanted to present with the type of icon, title and positioning.

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